Customer Care Team

Jasmin McKee

Operations Team & Product Lead

Jasmin is our Operations Team & Product Lead, with a flawless background in financial services. With several years’ industry experience with a leading UK bank, she brings a wealth of knowledge and expertise.

Jasmin is especially versed in handling interactions with vulnerable customers and, with her passion for helping people, she offers our customers and her team an incredibly knowledgeable and warm service.

Sian Hardy

Customer Services Specialist

Sian has forged a superb portfolio in Customer Services with a decade of working within the financial services industry.

“What I particularly enjoy, working as part of the Sibstar team, is the opportunity to help people at the times they may need a guiding hand.” Alongside most of our team, Sian has experience of a loved one living with dementia.

Joe Havill

Customer Services Specialist

Joe is a dedicated advocate for customer care, blending over three years of hands-on experience in financial services with a genuine commitment to supporting vulnerable individuals.

Throughout his experience, Joe has honed his skills in navigating complex customer needs with compassion and expertise.

Operations & Management

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Jayne Sibley

Co Founder & CEO

The idea of Sibstar is born from Jayne’s experiences of caring for her parents, both of whom are living with dementia. She is an expert brand strategist and marketing professional with more than 20 years of experience.

From leading teams in large corporations to running small companies, her experience and clarity of vision is the driving force behind this start-up.

Marty Orton

Co Founder & Commercial Director

A passionate champion of innovation and co-creation, Marty is an award-winning entrepreneur with over 16 years’ experience heading up specialist agency teams.

His work has addressed some of the biggest social issues facing people in the UK today, and he brings invaluable expertise in delivering social impact alongside commercial success.

Dave Joyce

COO

Dave brings a wealth of real world experience of building venture-backed businesses in the payments, fintech and software industries.

An advocate for keeping it simple and ensuring everyone has clear lines of sight, Dave’s passion is turning strategy into execution - making it happen - supporting businesses to scale, building enduring capability and implementing strategies to make the most of the talent at its fingertips.

Jo Warburton

Operations & Customer Experience Director

Jo has 20+ years' experience of process improvement and project management within blue chip organisations and, more recently, specialist start ups.

She brings with her a large focus on the human experience, having held chartered HR & occupational psychologist status. Jo's passion is making things better: the process, the experience, the results.

Simon Stokes

Board Commercial Advisor

With more than 25 years’ experience in commercial and general management positions within financial services and tech, Simon has played a key role in driving strong revenue growth and business performance across a range of global markets.

Simon is an advocate for bringing greater diversity and balanced leadership to organisations within the FinTech sector being a speaker and mentor with Europe’s largest payments conferences.

Will Crick

Technical & Product Advisor

Will is passionate about building forward thinking technology with purpose. Ex-ESRI, Amazon Prime Video and now with Kaluza (Ovo Energy), he has been building user-focused applications for 20+ years.

Will brings sector-leading expertise in building AI applications for enhancing Customer Service productivity and efficacy.

He has authored predictive landslide algorithms for the Himalayas, coded mobile applications for disaster response and designed new platforms to enable developers to innovate.

Siobhan Moore

Legal & Compliance

Siobhan is a senior commercial lawyer, specialising in working with businesses that provide, receive and/or play a role in delivering niche payment solutions.